{"id":6463,"date":"2025-12-17T16:41:40","date_gmt":"2025-12-17T15:41:40","guid":{"rendered":"https:\/\/voma.io\/?p=6463"},"modified":"2025-12-17T16:52:55","modified_gmt":"2025-12-17T15:52:55","slug":"effective-transformation-and-turnaround-the-10-step-model","status":"publish","type":"post","link":"https:\/\/voma.io\/en\/effective-transformation-and-turnaround-the-10-step-model\/","title":{"rendered":"EFFECTIVE TRANSFORMATION AND TURNAROUND: THE 10-STEP MODEL"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||-50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-29px|auto||auto||” border_width_bottom=”1px” border_color_bottom=”#0F1C2B” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Values at the core \u2013 guided by heart, hand, and mind<\/span><\/h3>\n

A characteristic feature of the model is its clear focus on leadership:
The values of the organization are at the center<\/strong>. They form the foundation for how
decisions are made, change is communicated, and behavior is practiced.<\/p>\n

This is why effective leadership is based on three elements:
\u2022 Head:<\/strong> analysis, strategy, structure
\u2022 Heart:<\/strong> creating meaning, motivation, culture
\u2022 Hands:<\/strong> implementation, consistency, daily leadership practice<\/p>\n

This combination increases effectiveness in the turnaround because it links hard facts with
lived culture and consistent implementation.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/voma.io\/wp-content\/uploads\/2025\/12\/turnaround-grafik-en-1.png” title_text=”Turnaround Grafik EN” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”44px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px||3px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|24px|1px|24px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”0px||20px||false|false” border_width_bottom=”1px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

An overview of the 10 steps to successful change<\/strong><\/p>\n

1. Understand reality<\/strong>
A clear picture of the situation in terms of figures, market, culture, and stakeholders.<\/p>\n

2. Develop meaning and a vision for the future<\/strong>
A comprehensible and motivating \u201cwhy\u201d as a starting point.<\/p>\n

3. Create urgency<\/strong>
Comprehensible urgency \u2013 based on Kotter, but with a stronger emotional foundation.<\/p>\n

4. The right people first<\/strong>
\u201cRight people in the right seats\u201d \u2013 early, clear, and consistent.<\/p>\n

5. Shared vision and strategy<\/strong>
A compelling vision for the future and an agile, understandable strategy process.<\/p>\n

6. Strengthen communication and performance culture<\/strong>
Clear messages, a culture of feedback, and visible leadership.<\/p>\n

7. Achieve early successes<\/strong>
Short-term wins stabilize energy and momentum.<\/p>\n

8. Measure progress & readjust<\/strong>
Regular tracking, consistent control, and flexible adaptation.<\/p>\n

9. Sustainable anchoring<\/strong>
Secure new routines, structures, and behaviors permanently.<\/p>\n

10. Secure momentum<\/strong>
Vigilance, perspective, and consistent leadership to avoid relapses.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”5px||3px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”319.3px” custom_margin=”-15px|auto|-4px|auto|false|false” custom_padding=”|24px|0px|24px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” min_height=”257.3px” custom_padding=”||18px|||” border_width_bottom=”1px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Why this model is so effective for turnarounds<\/strong><\/p>\n

The Heupl\/Steyrer model combines:<\/p>\n

\u2022 the structure and logic of Kotter’s 8 steps,<\/p>\n

\u2022 scientifically validated macro-phase models,<\/p>\n

\u2022 and real implementation experience from international projects.<\/p>\n

The result is a clear, practical guide that helps management teams take the
right steps in the right order\u2014and anchor change in a sustainable way.\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”293.1px” custom_margin=”-16px|auto||auto||” custom_padding=”1px|24px||24px|false|true” custom_padding_tablet=”1px|12px|2px|12px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” min_height=”274.1px” custom_margin=”16px|||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Conclusion<\/strong><\/p>\n

Turnaround management requires clarity, consistency, and a balanced
interplay of analysis, motivation, and implementation.
The 10-step model developed by Heupl & Steyrer provides an effective framework for this,
guiding organizations safely through critical phases and securing lasting change.<\/p>\n

As a member of RETURN<\/strong>, the independent expert forum for
restructuring, reorganization, and turnarounds in Austria, VOMA<\/strong>
Management<\/strong> contributes in-depth expertise and a strong network.
The model ideally complements our own approach\u2014from analysis and operational
stabilization to culturally anchored transformation.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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